About the list
The List is a collective of advertising, marketing and media leaders assembled by Ad Age in partnership with Facebook to tackle some of the largest problems facing the industry. In 2019, the inaugural group advocated for equitable corporate family leave policies. The List 2020 has decided to confront unconscious bias in the industry head on by focusing on the diverse talent crisis. While some progress has been made in this area, the impact of a challenged economy on hiring and advancement has made the issue more urgent than ever. The List 2021 has joined forces with the class of 2020 to help realize their joint mission.
A multicultural group that Ad Age has honored as Women to Watch, 40 Under 40 and Creativity Award winners, The List has targeted the advertising, marketing and media industry's heretofore failure not just to recruit diverse candidates but to nurture, develop and promote that talent. With the mission of advancing under-represented talent to leadership levels, The List is looking to partner with like-minded organizations and individuals to create a mentoring program to connect List members and other allies within the industry with young BIPOC and other underrepresented groups including the LGTBQ+ community. Through a structured curriculum, dedicated mentors will offer relevant experience, guidance and connection to a broad leader network. Additionally, The List will create and share content to raise awareness of the issue and inspire empathy across the industry, through the scale of Ad Age, Facebook and the extended network of members.
Mentee candidates will have roughly three to five years' experience, looking to make that first significant step to a leadership level.
OUR MEMBERS
ARTICLES FROM THE LIST
AD AGE AND FACEBOOK PARTNER ON BIPOC MENTORSHIP PROGRAM
Generation Next, the pilot mentorship program from The List, Ad Age and Facebook's group of industry insiders, focuses on midcareer professionals of color.
WHY PLANNING FOR THE NEXT CRISIS IS THE REAL NEW NORMAL
Feeding America CMO and List 2019 member Catherine Davis on how key lessons from tackling food insecurity during COVID-19 and after extreme winter storms in Texas and Mississippi can help marketers prepare for future crises.
5 RULES FOR CHOOSING THE RIGHT MENTOR
The List, Ad Age and Facebook's collection of marketing leaders, appeared in The Female Quotient's Virtual Equality Lounge during the Sundance Film Festival for a candid conversation about the ways in which mentorship can open doors, elevate voices, establish trust and ultimately improve diversity in the workforce.
WATCH: GENERATION NEXT: WHAT WILL IT TAKE TO CREATE A TRULY DIVERSE WORKFORCE?
The premiere of Ad Age and Facebook's new event series—a joint production of The List and Elevate featuring Walter Frye of American Express and Judy Toland of Facebook—focuses on the challenges of creating a truly representational workforce in which diversity is reflected at all levels up to and including the C-suite.
AD AGE AND FACEBOOK PARTNER ON NEW VIRTUAL EVENT SERIES PROMOTING DIVERSITY
Generation Next, Ad Age and Facebook's new live virtual event series produced by The List in partnership with Facebook Elevate, will focus on diversity, equity and inclusion in the industry and promote The List's pilot mentorship program to solve the diverse talent crisis.
ADVERTISING WEEK: THE LIST ANNOUNCES DIVERSITY-FOCUSED MENTORSHIP PROGRAM
List members Stacy Taffet of PepsiCo, Walter Frye of American Express and Lauren Franklin of Summerjax appeared on a panel in The Female Quotient’s Virtual Equality Lounge during Advertising Week to announce a pilot mentorship program aimed helping at mid-career BIPOC professionals advance in the marketing industry.
THE LIST'S MENTORSHIP PROGRAM ADDRESSES LACK OF DIVERSITY IN AD INDUSTRY
The List, the industry advocacy group consisting of marketing, advertising and media leaders assembled by Ad Age and Facebook, announces the creation of a mentorship program to take on the diverse talent crisis by helping Black, Indigenous, people of color and other underrepresented groups reach the executive level.
THE LIST 2020: FIGHTING UNCONSCIOUS BIAS IN THE INDUSTRY
In the wake of the new normal, Ad Age and Facebook’s collective of advertising, marketing and media leaders unite to fix the industry's diverse talent crisis
THAI RANDOLPH ON LAUNCHING A LIFESTYLE BRAND DURING A GLOBAL PANDEMIC
List member Thai Randolph, EVP and GM of Kevin Hart's Laugh Out Loud, discusses how she partnered with 'Mixed-ish' star Tika Sumpter to launch new lifestyle brand Sugaberry and the challenges of running two businesses and raising a son in the middle of the COVID-19 pandemic.
10 COMPANIES THAT GET FAMILY LEAVE RIGHT
The inaugural class of Ad Age and Facebook's joint advocacy group The List wraps up its year by recognizing corporate America's best family policies
DANONE'S SANTIAGO GÓMEZ ON HOW PARENTAL LEAVE CAN ALTER CAREERS
A tale of two policies: The List member and his wife discovered a disparity in benefits affects the whole family
PINTEREST'S MEREDITH GUERRIERO ON CHANGING THE FACE OF PARENTAL LEAVE
The head of U.S. partnerships and her fellow List members launch the Ask About It campaign to encourage workplace conversations about corporate family benefits
THE LIST ANNOUNCES 'ASK ABOUT IT' SOCIAL MEDIA CAMPAIGN
Industry advocacy group launches initiative to encourage employees and employers to discuss family leave policies
FROM SUNDANCE TO DAVOS, PARENTAL LEAVE TAKES THE SPOTLIGHT
A week in the life of The List: spreading the message with the Female Quotient in Park City and at the WEF
WHY FATHERLY LAUNCHED A CORPORATE BENEFITS CERTIFICATION PROGRAM
The digital parenting site is partnering with The List to launch the "Ask About It" campaign in February
WHY BEN'S CEO OVERHAULED HIS COMPANY’S FAMILY LEAVE POLICY
Inspired by his fellow List members’ passion for more family-forward parental leave, Ricky Ray Butler decided to walk the walk
THE LIST TAKES ADVERTISING WEEK NEW YORK
Industry leaders share personal stories and findings from research of corporate family leave policies
SURVEY: FEWER THAN 3 IN 10 U.S. WORKERS HAVE EIGHT-PLUS WEEKS OF MATERNITY LEAVE
Research from Morning Consult for The List also finds that only 15 percent of fathers have eight-plus weeks of leave
MEET THE LIST
Ad Age and our partners at Facebook formed a superhero team with one mission: Select a pressing issue facing the industry, and come up with solutions to address it
